Tuscan Brands is a hospitality company that includes 8 restaurants, 1 market, 1 hotel, a food manufacturing company, Buitoni pasta, a catering & events company, and a real estate development called Tuscan Village.
The team and I work together to create a wide variety of visual assets & branded pieces for all aspects of the brand including branding, logos, ads, menus, posters, web & social content, packaging, billboards, and more. We work to develop a cohesive look & feel for the brand through identity, photography, video, and social.
Branding creation, logo conceptualization, website builds, photography, social media, printed collateral & more!
Zudy is an app development company that helps enterprises develop applications and digitally transform. I was called upon to update the Zudy logo, branding, and messaging. Working with the marketing team we began building a new look, feel, and voice for Zudy as we developed the brand.
In Phase 1 we went through a traditional branding exercise of defining the positioning, voice, and visuals of the brand. The goal was to give Zudy a sleek new futuristic look that represented Zudy's technological, fast, and powerful platform, Vinyl. Zudy was in need of a solid brand identity and corresponding guide to aid growth and sales.
In Phase 2 we began to expand the brand by building a digital presence. We redesigned the website, developed a cohesive look for all social media platforms, and rebranded multiple offices and materials.
Trade show booth design - concept to completion. Swag design, event coordination, presentation design.
LADDAWN.COM CAREERS PAGE
Worked with creative and UX team to redesign the career page of the existing website to create more clean, appealing, and user friendly interfaces that appeal to future employees.
LADDAWN CATALOG
The bi-monthly curated catalog is sent to around 30k customers. I collaboratively worked with the design team to concept and execute cover art, advertisements, new product photography, pricing changes and updated layout designs. Our creative advertisements are what make Laddawn stand out from the competition. They often include ads that creatively announce new product, new website features, social media promotion, and customer interaction.
LADDAWN.COM PRINT DESIGNER CAMPAIGN
Collaboratively concepted, designed, and executed various marketing materials for the promotion of the new online printing interface. These materials included email blasts, social media marketing, and catalog advertisements.