Tuscan Brands is a hospitality company that includes 5 restaurants, 2 markets, a manufacturing company, a catering company, and a real estate development called Tuscan Village.
The team and I worked together to create a multitude of visual assets for the companies including branding, logos, ads, menus, posters, web & social content, packaging, billboards, and more. We also worked to develop a more cohesive look & feel for the brand through branding, identity, photography, video, and social.
Zudy is an app development company that helps enterprises develop applications and digitally transform. I was called upon to update the Zudy logo, branding, and messaging. Working with the marketing team we began building a new look, feel, and voice for Zudy as we developed the brand.
In Phase 1 we went through a traditional branding exercise of defining the positioning, voice, and visuals of the brand. The goal was to give Zudy a sleek new futuristic look that represented Zudy's technological, fast, and powerful platform, Vinyl. Zudy was in need of a solid brand identity and corresponding guide to aid growth and sales.
In Phase 2 we began to expand the brand by building a digital presence. We redesigned the website, developed a cohesive look for all social media platforms, and rebranded multiple offices and materials.
Trade show booth design - concept to completion. Swag design, event coordination, presentation design.
LADDAWN.COM CAREERS PAGE
Worked with creative and UX team to redesign the career page of the existing website to create more clean, appealing, and user friendly interfaces that appeal to future employees.
LADDAWN CATALOG
The bi-monthly curated catalog is sent to around 30k customers. I collaboratively worked with the design team to concept and execute cover art, advertisements, new product photography, pricing changes and updated layout designs. Our creative advertisements are what make Laddawn stand out from the competition. They often include ads that creatively announce new product, new website features, social media promotion, and customer interaction.
LADDAWN.COM PRINT DESIGNER CAMPAIGN
Collaboratively concepted, designed, and executed various marketing materials for the promotion of the new online printing interface. These materials included email blasts, social media marketing, and catalog advertisements.
Craven Salon Solutions is a beauty industry startup with two patented premier products, the Color Cradle and the Cap It. Working collaboratively with friend and colleague, Elyse Bogacz, we began building the Craven Salon Solutions brand from the ground up.
In Phase 1 we went through a traditional branding exercise of defining the positioning, voice, and visuals of the brand. The goal was to have a solid brand identity and corresponding guide to aid growth and sales while the company was planning their first order with a local manufacturer.
In Phase 2 we began to expand the brand by building a digital presence. The website we designed and built was key, as it was the only means for buyers to order the products and has been a leading factor in the growth of this innovative startup.
With two main focuses flourishing, we moved on to product photography, packaging, and corresponding marketing materials to set Craven Salon Solutions up to provide a comprehensive brand experience.
Responsibilities: Art Direction, Brand Strategy, Photography, Logo Identity, Packaging Design, Print Design
Key Collaborations: Elyse Bogacz (Art Direction, Interactive Design, Brand Strategy, Video Production, Copy Writing, Print Design), Shawn Simpson (Video Extraordinaire)
Logo creation, merchandise and collateral design, signage, photography, and website design.
GEJ is a juicery and organic, natural food shop located in Vail, Colorado. Presented only with a rough mock up of a logo, I was asked to come on board and help develop the Green Elephant brand. I helped to define the company brand through in-store signage, advertisements, coupons, food & beverage packaging, and vehicle signage. This was an exciting project to be a part of due to the new 'juicing' culture and not having any juice stores in the area. I was able to be a part of its take off starting with one store and then expanding to 3 locations.
